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Associate Product Manager
| Department: |
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Marketing |
| Reports To: |
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Marketing Manager |
| Email: |
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cpeot@dhpi.net |
| Prepared Date: |
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7/2010 |
Job Description
Summary
Identifies purchasing options to reduce costs; plans, organizes, and controls an assigned product line from conceptual stages through product life cycles to optimize profits and sales potential while meeting marketing, financial, and corporate growth objectives by performing the following duties.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Associates degree from a technical college or university; or two to four years related experience and/or training; or equivalent combination of education and experience. Bachelor's degree preferred but not necessary.
Language Skills
Ability to read, analyze, and interpret common scientific and technical journals, general business periodicals, professional journals, technical procedures, legal documents or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information to top management, public groups, and/or boards of directors. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to respond to questions from groups of managers, clients, customers, and the general public. Ability to write speeches and articles for publication that conform to prescribed style and format.
Mathematical Skills
Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and algebra. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and taste or smell. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, depth perception, and ability to adjust focus.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Job Requirements
Essential duties and responsibilities include the following. Other duties may be assigned.
- Responsible for all aspects of product management: sales and gross profit objectives of assigned product lines; work closely with sales management to identify training needs; and project management functions such as annual catalog, quarterly promotions, specialty catalogs, sample mailings, etc.
- Identify sources for new and existing products. Obtain initial price structure prior to negotiation by purchasing staff. Initiate and review promotional campaigns with vendors.
- Identify sources for Health-Tec brand products that maximize profits while providing a quality product at a fair market price.
- Identify new products and revenue sources. Formulate strategies with sales and marketing for promotions and pricing. Maintain vendor relations with manufacturer's representatives.
- Recommend product training needs of assigned lines and work with vendor representatives to schedule and facilitate said training.
- Expand breadth of mature product lines into existing customer base. Formulate sales and marketing strategies to assist sales in product penetration.
- Provide technical information and identify product for sales staff and customer service.
- Gather product information on an ongoing basis for addition or deletion in the annual catalog production. Proof copy and content on all pages within product responsibilities. Compare content, layout and design with competing catalogs for maximum ease of use.
- Competitive analysis on all major competitors within product group responsibilities.
- Organize and set-up systems and procedures to meet and maintain compliance with government regulations (OSHA, DOT, FDA, etc.). Provide MSDS information for all products.
- Provide quarterly reports to senior management on sales trends, gross profit, new products, sales by category/division, as well as an analysis on areas of opportunity and concern.
- Responsible for all new product set-ups in ERP system.
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